Evolución de los modelos de toma de decisiones en las organizaciones: de la intuición a la racionalidad basada en datos (revisión bibliográfica periodo 1940-2025)
DOI:
https://doi.org/10.15649/2346030X.5739Palabras clave:
analítica de negocios, capacidades analíticas de negocio, toma de decisiones, desempeño organizacional, big data analytics, inteligencia artificialResumen
Este articulo examina la evolución de los procesos de toma de decisiones organizacionales desde 1940 hasta junio de 2025, destacando el uso de información estructurada y enfoques cuantitativos. A lo largo de este periodo se distinguen dos grandes enfoques: el intuitivo, donde el juicio humano juega un papel central, y el racional, que integra datos, modelos y tecnología.
En este contexto, el tránsito hacia el enfoque racional ha impulsado el desarrollo de los Sistemas de Apoyo a la Decisión (DSS), la Inteligencia de Negocios (BI), la Analítica de Negocios (BA) y, más recientemente, las Capacidades Analíticas de Negocios (BAC). A su vez, estas últimas representan un factor determinante para mejorar el desempeño, la calidad y la velocidad de las decisiones, y adicionalmente fortalecer la eficiencia, la innovación y la comprensión estratégica del entorno organizacional.
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