Sustainable investments: agroecoturism.

Abstract

Rural tourism is a practice aimed at people who like contact with nature; it includes various activities where tourists, in addition to resting, experience new situations such as staying in country houses, enjoying the agricultural or forestry part and sharing the customs of the inhabitants of these places. The objective of the project is to analyze the natural tourist resources of the Urengue Rujas village, which belongs to the municipality of Chinácota, in order to reveal the importance and viability of productive and commercial activities in a natural environment with the least possible environmental impact. To do this, it is based on the theory of green economy where the trend is towards environmental sustainability and recommends strategies that mean savings and viability for businesses. The research was of a descriptive type, and various aspects were characterized, which make up the design of an investment project. A diagnosis of the sector is presented, which allowed to establish the characteristics of the target market, and to identify its competences. The results showed that it is remarkable to propose actions that promote the creation of new agro-tourism projects, generating ideas and confronting them in order to later consolidate the project. Finally, there is an effective market interested in agro-ecotourism projects in the municipality under study, which will encourage tourism, create ecological awareness and strengthen the economy by creating sources of employment in sustainable investments. With the implementation of an agroecotourism project, the region will be able to recover and become sustainable in the economic, social and environmental spheres, through the synergy between conservation and sustainable production as a development strategy.