Impacto del conocimiento ambiental y beneficios percibidos en actitudes hacia la energía solar
DOI:
https://doi.org/10.15649/2346030X.4458Palabras clave:
energía renovable, ecuaciones estructurales, conocimiento ambiental, intención ambientalResumen
La adopción de energías renovables es una preocupación en varios países, por lo que se busca identificar los factores que influyen en la decisión de compra de estas, especialmente la energía solar que es accesible. Como respuesta a ello, se han realizado varios estudios en países desarrollados, pero en México son escasos. Este estudio presenta un modelo de ecuaciones estructurales que integra tres variables latentes, el conocimiento ambiental como variable independiente, los beneficios percibidos como variable moderadora y la intención ambiental como variable dependiente, mismas que se relacionan mediante tres hipótesis. Las hipótesis se validan con información de 511 respuestas a un cuestionario aplicado en México y se usa el enfoque de mínimos cuadrados parciales integrada en el software WarpPLS v.8 con un nivel de confianza del 95% Los resultados indican que el conocimiento ambiental sobre las energías renovables son la base para que los usuarios puedan percibir los beneficios que pueden obtener de su implementación, ya que esto facilita que incrementen su intensión de inversiones. Esto es importante, ya que la relación del conocimiento ambiental con las intenciones a través de los efectos directos es menor a los indirectos cuando se tienen los beneficios percibidos como variable mediadora.
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